Social media marketing

Social media marketing

author: Nevena Mikec, 10.05, 2020
social media marketing

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There are currently 3.2 billion social network users worldwide. About 42% of the world's population is part of a global society that communicates with each other through interactive dialogue in a virtual world that has become a phenomenon of the modern age. The data published on the pages of Our World In Data show that Facebook is still the most extensive network, with more than 2.3 billion users.

Social networks have made the world smaller and more easily accessible. Countless examples of small companies that have achieved global success with the help of social networks and without huge investments are a good argument for their power. If your company is not yet present on these networks, your potential customers certainly are. When it comes to attracting audiences and strengthening your corporate identity or brand, social networks should be a pertinent part of your business marketing strategy.

We can help you use social media as a platform for business development, communication with clients, employees, and business partners. Take the opportunity to present the identity and message of the company, stand out, and differentiate yourself from the competition. Communicate with your audience, show the seriousness of the work, dedication, and professionalism you offer. Emphasize your brand personality with minimal investment.

Don't limit yourself to just one network. We'll examine which social media platforms are most appropriate for your product and where to find your potential customers. Also, we know how to create a strategy and plan for you to post on social networks and set goals, campaigns, and finally, track and analyze results.

Social media marketing is a powerful and very effective strategy for reaching your target audience and increasing sales. Paid advertising is not the only way to succeed in social media. A time-consuming but even more effective method for gaining new customers is SEO optimization through social networks. That kind of SEO leads to a broader circle of consumers who are not always available with paid ads only.